About Tourism Fair | " दुनिया भर में भारत"

Tourism, which comes under India’s service sector, offers many job opportunities for India’s youth who can be employed in many activities connected with tourism. This global spread of tourism in industrialized and developed states has produced economic and employment benefits in many related sectors. Tourism has expanded from luxury to mass, and attracts all classes of people from nearly all the countries of the world. Tourism is a multidimensional industry and can contribute significantly in improvement of economic health of the nation. It is basically a service- based industry. It is a unique amalgamation of many channel partners

Being one of the oldest civilization of the world, a country so rich in terms of flora and fauna and five seasons, abode of 32 world heritage sites, India’s vast potential in tourism cannot be ignored. Inbound tourism means tourist visiting India from other countries of the world for various purposes like holiday, spas, medical, yoga and meditation, business, meeting etc. India is a country with beautiful landscapes, flora and fauna along with rich cultural heritage. Furthermore, the presence of huge skilled and unskilled labour provides India a unique opportunity for seeking inflow of the foreign tourists. Tourism sector in India was not a priority sector for the government after independence and it came into prominence only after 1990. ‘Incredible India’ and ‘Atithi Devo Bhav’ Campaign launched by the previous government are appreciable; however, the share of world tourist arrival to India is still minimal. India is among the very few countries which faces adverse foreign situation in terms of tourism as the number of Indians travelling abroad are just double the foreigners coming into India. With the stable government at the centre and the new initiatives like ‘Clean India’ ‘Digital India’ and ‘Visa on Arrival’ announced by the government, the tourism sector may hope to have some positive changes. This paper seeks to analyze the problems being faced by the inbound tourism industry and the vast potential through SWOT analysis.

The World Tourism Organization defines tourists as people “traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”. 

"अतिथि देवो भाव:"

"atithi devo bhava:"